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Island-inspired home fragrance pairs with marketing campaign.
March 30, 2016
By: Melissa Meisel
Yankee Candle unveiled its new Margaritaville Collection featuring four fragrances inspired by iconic Jimmy Buffett lyrics and the Margaritaville island state of mind. In partnership with the fast-growing Margaritaville lifestyle brand, the new tropical fragrances transport fans to paradise. The collection including Jamaican Vacation, Lime & Sea Salt, Pineapple Breeze and Mother Ocean awaits at Yankee Candle’s more than 500 retail stores, www.yankeecandle.com, select specialty retailers and...
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